About my journey...
In 2011, after living for years in Austria, I put down my bags in Switzerland.
With a foundational legal education in France, my academic journey led me to specialize in Marketing & Communication with a focus on Destination and Tourism Management at the University of Savoy. This path afforded me the invaluable opportunity to spend enriching years in Austria, where I immersed myself in health tourism studies and honed my English communication skills.
Over the past decade, I've been privileged to lead the Sales & Marketing divisions of esteemed European hotels. These roles have been with unique, independent establishments where heartfelt hospitality is not just a practice, but a philosophy. I've consistently aimed to go beyond the extra mile—because in such environments, exceptional service is the norm.
At 43, I stand as a free-thinking French woman, fully energized and organized, a mother of three boys, and backed by a supportive husband. I'm perpetually engaged in projects, thriving in the contentment of a balanced life. I am fluent in English and German, with a practical grasp of Austrian dialects and Swiss German.
My familial roots are deeply entrenched in the transportation industry, with three generations of ownership of coaches, buses, and taxis. I was raised amidst the hustle of excursions, the meticulousness of site inspections, and the entrepreneurial spirit—complete with the occasional fuel stain from my Sunday best. This immersion I call “impregnation” has been a profound influence.
In representing my employers, I've graced numerous international trade shows like ILTM Cannes, IMEX, WTM SKI, WTM London, ATM Dubai, ILTM Asia acting as the 'face' of the organizations, cultivating personal relationships with travel agents and suppliers, and spearheading familiarization trips. My extensive network and strategic approach have been pivotal in organizing trade shows and maximizing the potential of business travels.
I had successful cooperation with partners like Swiss Deluxe Hotels, Great Hotels of the World, Best of the Alps), as well as with well-known destinations like Lech Zürs Tourism, Bern Tourism, the Jungfrau Region.
With a tapestry of international experiences and a robust network, I've launched BLANC BLEU. This venture is my canvas to offer tailored Sales & Marketing expertise in tourism and beyond. I am excited to guide small firms across various sectors towards a pristine image, sharp market positioning, and bespoke corporate communication. My commitment is unwavering—to satisfy clients and achieve our collective ambitions with user-friendly tools and astute sales strategies.

Skills
Experienced
Approachable
Adaptable
Global Networker
Tourism Expert
Positive Attitude
Exceptional Humor
Grace Under Pressure
Passionate Professional
Bon Vivant
Languages
French: native speaker
German: fluent
English: fluent

Work
experience
Happy owner :-)
Sales & Marketing, CI, CD, PR
January 2016
BLANC BLEU CONSULTing ACTing
International Sales & Marketing
Head of Sales DOS
April 2013 - January 2016
JUNGFRAU REGION TOURISMUS AG
Destination Management Organisation
Sales & Marketing DOSM
October 2011 - March 2013
HOTEL SCHWEIZERHOF BERN ***** Deluxe
Bürgenstock Selection
Sales & Marketing DOSM
May 2011 - October 2011
HOTEL VITZNAUERHOF ***** Superior - Vitalresort
www.vitznauerhof.ch
Sales & Marketing DOSM
October 2008 - April 2011
HOTEL ZÜRSERHOF ***** Ski & Well-being
Education
* Université de Savoie, Chambéry, France
2007
Master II
* IMC International Management Center,
Krems an der Donau, Austria
2003 - 2007
Master
Licence
* Université de Haute-Alsace, France
Faculté de DROIT
1999 - 2003
First Grade Law
TESTIMONIALS

"I have known Sandra
for 10 years now.
Her enthusiasm and professionalism are exemplary.
Sandra's product knowledge and dedication are first rate and
it's always a pleasure
working with her"
Grant Seaman,Owner
Resolution Events UK

"I know Sandra through her active participation on various Great Hotels of the World's trade shows and her dedicated work in the hotel business, back in time when she worked in Austria.
She works tirelessly to achieve her goals and moreover she listens to the voice of the customer.
Sandra is a true professional with smile and positive energy.
Darja Kalan Milonovic,
Business Consultant & licenced Coach,
Globepoint GP, Slovenia
